It has been a true pleasure to build the visual brand of Wolfpack Running Club. You can see lots of the stuff I’ve created for them here. Last year I made this painting of Lone Peak in watercolor, ink, and gouache. You can see photos of the painting and a link to a timelapse video here. All of Wolfpack’s trainings and most meets meets take place around Lone Peak; which is one of the prominent peaks along the Wasatch Front. Even most of Wolfpack’s trail runs are around its base, so it was only fitting that it we put Lone Peak somewhere on our merch.
The folks at Boco Gear did an amazing job putting my artwork on their running trucker hats. They turned out SO good! If you’re ever looking to have custom hats made, check them out. You can order as few as 50 at a time (which is rare).
The first order we placed was for 50 hats. The imposter syndrome in me was terrified that no one would buy one. They would think the artwork was shit and our small club would be stuck trying to sell these hats. Wolfpack is a nonprofit, so they are hoping to make a few bucks from these hats and not selling them not cheap. To my surprise (and relief), we sold out of them and placed a second order a few months later. Whew!
It also helps that the hats themselves are really nice quality and comfortable to wear when running. I purposely wanted hats that could be worn by both adults and kids. The velcro tab in the back makes them easy to adjust to little heads. They aren’t the common, stiff trucker hats that are often too big for anyone who has a smaller-than-average head. Check out the Reel I posted on Wolfpack’s Instagram about why we put Lone Peak on our merch here.
I adore my hat and wear it for most of the summer.
