Image by The Art Project Photography

About me...

I'm Alex (she/her); an artist and mom. My husband and I are San Francisco Bay Area natives who moved to the Salt Lake Valley more than a decade ago and, while it took a little while, I have fallen in love with living close to mountains.

I love the outdoors, travel, soccer, and getting completely lost in a great book. I geek out over art, history, and the fandoms of Outlander, Harry Potter, and Star Trek. I’m a foodie, a dabbler in photography and crafty stuff, and a proud member of The Oregon Trail Generation. The year I turned 40, I started practicing taekwondo and earned my 1st degree black belt in the fall of 2021.

My son convinced me to make an intro post a year ago, so click here if you want to learn 10 random facts about me.

When I was in first grade, I won a school art contest and my drawing was put on display at our shopping mall. I still remember the pride I felt seeing my drawing professionally matted and I believe that was the start of my interest in all things art. Throughout middle school and high school I took as many art classes as I could. As a Lifetime Girl Scout, I donated my talents to my Girl Scout council and designed event patches throughout high school and college.

I’m a graduate of the Academy of Art University, School of Illustration, and after college I picked up work illustrating a couple of children’s books. While planning my wedding in 2007, I helped a few brides I met online with designing a map for their wedding invitations. Word spread throughout our forum and I found myself with orders for wedding invitations, maps, programs, and more. Online relationships with these women grew and when we all started having babies, I was honored to be asked to create birth announcements and invitations for baby showers and birthdays.

Through referrals, I can trace most of my long-time clients back to a handful of women from that wedding planning group. Referring me to a friend or colleague is the best compliment I can receive and it’s so appreciated.

Graphic Design: I'm highly experienced with vector illustration; whether it's creating graphics from scratch, or manipulating existing graphics and text. I can create business branding, product manuals, annual reports, social media graphics, apparel mockups and graphics, and activity sheets & workbooks for children, and coloring pages. I have been working in Adobe Illustrator and Photoshop since the late 1990s.

Image by Michelle Craig Photography

Image by Michelle Craig Photography

Traditional Painting: I’ve been a painter since I was a teen and landscapes are my jam. I’m a sucker for waterfalls, red rock, sunsets, and starry skies. I can work in watercolor, ink, gouache, and any combination of those, and I’m getting back into oils after a decade. I also do illustration for children’s books.

There’s also some experience with photography, photo editing, and video editing. Over the last couple of years, I have been learning Adobe Premiere, social media management, and content creation. I am always looking to connect with business owners; whether it’s a short-term gig or an ongoing contract. I've been able to contract with some really great companies and organizations. 

Some of my favorites: OutGrown (Hike it Baby), Land Beyond Zion, Líllébaby, Wolfpack Running Club, Direct Creatives, Skye Mountain Construction, and AMYS Martial Arts.

To help purchase art supplies, keep my website running, and Adobe subscription current, I may share affiliate links. I get paid a few cents when someone purchases through these links. It helps keep my small business going and I really appreciate the support.