Wolfpack Running Club Custom Trucker

It has been a true pleasure to build the visual brand of Wolfpack Running Club. You can see lots of the stuff I’ve created for them here. Last year I made this painting of Lone Peak in watercolor, ink, and gouache. You can see photos of the painting and a link to a timelapse video here. All of Wolfpack’s trainings and most meets meets take place around Lone Peak; which is one of the prominent peaks along the Wasatch Front. Even most of Wolfpack’s trail runs are around its base, so it was only fitting that it we put Lone Peak somewhere on our merch.

The folks at Boco Gear did an amazing job putting my artwork on their running trucker hats. They turned out SO good! If you’re ever looking to have custom hats made, check them out. You can order as few as 50 at a time (which is rare).

The first order we placed was for 50 hats. The imposter syndrome in me was terrified that no one would buy one. They would think the artwork was shit and our small club would be stuck trying to sell these hats. Wolfpack is a nonprofit, so they are hoping to make a few bucks from these hats and not selling them not cheap. To my surprise (and relief), we sold out of them and placed a second order a few months later. Whew!

It also helps that the hats themselves are really nice quality and comfortable to wear when running. I purposely wanted hats that could be worn by both adults and kids. The velcro tab in the back makes them easy to adjust to little heads. They aren’t the common, stiff trucker hats that are often too big for anyone who has a smaller-than-average head. Check out the Reel I posted on Wolfpack’s Instagram about why we put Lone Peak on our merch here.

I adore my hat and wear it for most of the summer.

Irvington High School Custom Hats

I had the pleasure of creating a watercolor painting for the sole purpose of putting it on a trucker hat for Irvington High School’s track & field and cross country teams in Fremont, California. The most recognizable peak in Fremont is Mission Peak. It’s barely a foothill by my Utah standards at a mere 2,516 feet in elevation, but it’s by far the most well-known by residents in the area. Since I grew up in neighboring Newark, California, I know this peak well.

I don’t live in the area anymore, so I had to use images from Google as reference and we went with a viewpoint as close to the high school’s as possible. The color of the hills themselves varies on the time of year. In spring, the hills are a vibrant green, depending on how much rain they got in the winter. By late summer, the hills turn to a harvest gold color, and become a huge fire hazard! I have always thought they are pretty in either colors, but I know some hate the gold, calling it brown instead.

This was such a joy to paint and I LOVE how the hats turned out. I designed the IHS logo that we added. Irvington’s track and XC coach had the hats printed with Boco Gear in Colorado. He actually had two hats made; one with the painting and another that was solely a running hat in white with just the viking logo that I designed earlier this year. They both turned out awesome.

I know they are planning to use the hats for a little bit of fundraising, so I am excited to see what kind of money they bring to their track & field program this coming spring.

You can watch a timelapse video of my process with this painting here. This view of Mission Peak is close to what can be seen from Irvington High School.

I really had a hard time getting my iPhone camera to capture the correct lighting when doing this painting. It looks pretty washed out in the video. One one snippet, I turned off my overhead light and just used the natural light in my office, but I couldn’t keep that up as I worked on this well into the night. Maybe there’s a light setting on my phone that I can mess with?

Patrick, the track and XC coach at Irvington HS had a second hat made with the logo I created. This one is a running hat and he went with a simple topographic map design that Boco Gear already had. It’s such a comfortable and lightweight hat. And it looks rad with the Irvington logo.

This was such a fun project! I cannot wait to see what other paintings I can make to be turned into hats!

Wolfpack Running Club

It has truly been a pleasure to get to create the brand for Wolfpack Running Club.

A few years ago, my kids joined a cross country team at their school through an elementary program. It was a fun intro-to-running program that was game-based and taught kids how to love running and be part of a team. They showed some natural talent when training and in 2021, my youngest was invited to join the competition team where he qualified to run at the USATF Cross Country National Championships. We weren’t able to attend that meet, but he was determined to qualify for Nationals again the following year.

In the following spring, the folks who ran those teams moved away from the larger, multi-city organization they had been part of and created their own nonprofit running club. Wolfpack Running Club was born with an elementary program for kindergarten thru 6th grade and a competition program for 3rd through 8th grade. In the spring they do track and field and in the fall they do cross country. They are affiliated with USA Track & Field and compete at local meets, state meets, and sometimes USATF National meets.

That spring, both of my boys joined the competition team and learned the ins and outs of track and field.

Throughout all of this, I have been the designer for their logos, merch, website, social media, and branding. I take photos at meets and some trainings. We started with these navy t-shirts and the hashtag that goes on everything #OnePack.

From there we created uniform singlets, hoodies, jackets, pullovers, drawstring backpacks, beanies, and hats. We also have vinyl stickers, temporary tattoos, Croc charms, and we are looking at possibly adding a tie-dye hoodie and a trucker running hat next year.

Every cross country season, athletes on the comp team keep track of their miles. When they reach 100 miles, they earn a t-shirt that has a different design each year.

100 Mile Pack tee from 2022 Cross Country

100 Mile Pack tee from 2023 Cross Country - I’m really proud of this design.

In the spring with track and field, rather than track miles (because sprinters and kids who specialize in field events don’t get much mileage), they are encouraged to train and/or compete in ALL of the events and keep track of them. Lots of kids join track with an idea of what they want to compete in, but then later realize they’re awesome at something else. My cross country kid turned out to be great at hurdles. My youngest thought he wanted to be a sprinter but turned out to be awesome at mid-distance. Also, if they join the track team in high school, odds are high they won’t get to do more than one or two events.

2022’s Track & Field earned tee. We learned this color tee doesn’t look that great in person.

2023’s Track & Field earned tee. I was really happy with the design on this one. One Pack Mind… get it? Like One Track Mind? For track & field?? Lol.

For cross country season, we typically have a large group that will qualify and make the trip to USATF Nationals. So I design a t-shirt for those kids and a parent version that family can purchase.

2022 USATF XC Nationals Tees

2023 USATF XC Nationals Tees

Throughout the seasons, I have also created certificates and inspirational things that we do for these awesome kids along with flyers, meet posters, yard signs, banners, and social media graphics. Some are super simple, some are more complex.

Little 4x6 signs for track or cross country, and bookmarks.

In the spring, we are hoping to buy these trucker running hats to sell to our athletes and their families that are adorned with a watercolor painting that I did of Lone Peak here in Utah. Almost all of our training happens around the base of this mountain.

It has truly been a blast creating this brand and I am so proud of how it has become cohesive and evolved into something that I hope these kids are proud to represent. We see a local high school cross country team doing runs around town and nothing makes me prouder than seeing former teammates wearing their Wolfpack t-shirt.

On social media, give us a follow! We’re @wolfpackrunningutah on Instagram, TikTok, and Facebook.

Hike it Baby Turtle Fur Tube

I have been a contract graphic designer for Hike it Baby for a long time and this year I got to work on an awesome design for a Turtle Fur tube and it became available just this month.

We wanted it to be a fun, I-Spy activity along with it being sophisticated enough that adults would be happy to wear it too. You can search in the pattern for HiB-branded water bottles, footprints from different animals, a couple of birds, bugs, worms, and beanies, and a frequent character in HiB media: Wox the Wandering Fox.

Order yours here!

I am really proud of how it turned out and I can’t wait to see one in person as soon as they ship. 50% of each unit sold will go directly to Hike it Baby. What a great way to get some cool merch AND support a wonderful nonprofit.

Family Forest Fest

I had the privilege of creating artwork for the Family Forest Fest; a camping experience designed for families with young children. In 2017 they had events in two locations; one on Whidbey Island outside of Seattle, the other at Leaping Lamb Farm in Alsea, Oregon. In 2018, they had one event in Alsea, Oregon. They hosted a teddy bear hunt, outdoor play for kids, live music, bubble professionals, a movie night, a costume carnival, night hikes, family yoga, and so much more. There were also outdoor gear vendors there with gear for campers (and kids) try out. It looked amazing and I was sad to see them stop the events when it was becoming too difficult to make it sustainable.

I designed t-shirts for the events along with magazine ads, social media graphics, event maps, signs, and banners. Here's the adult t-shirt from 2017. It was printed in kelly green for staff members and navy blue for adult attendees.

The kids tees were printed on lime green.

I also created signs to identify different parts of the camp and a map of each location so campers knew where everything was. Some spaces were even sponsored.

Event map for the Oregon event:

For the 2018 event, they were able to use many of the same signs, but we did revamp the t-shirt designs:

Kid’s shirts were bright blue:

For the adult tees, they went with this lovely shade of dark green along with some lighter green and gray options:

Image by Heartbeat Photography

Image by Heartbeat Photography

Image by Heartbeat Photography

Image by Heartbeat Photography

It was such a pleasure to work on all of these items for Family Forest Fest. Thank you so much Shanti and Erin!